The future is sustainable
The sustainable fashion scene is rapidly expanding, making it easier than ever to make conscious choices as a consumer! One of my blog resolutions for 2020 is to write more about my journey to a more eco-friendly and sustainable lifestyle – including articles on sustainable fashion, vintage shopping & thrifting, and the way I incorporate minimalism into my life. As summer is approaching, I thought a good way to start was by sharing a few of my favourite sustainable fashion brands with you.
A Perfect Nomad
I’ve always had a soft spot for the bohemian style, as it reflects my free-spirited, nomadic soul. Founder Frances Clark was inspired by Ibiza and the sense of freedom the island gives her to create her sustainable brand “A Perfect Nomad“. Following her passion for escapism, she created a luxury, organic and ethical resort wear collection designed for the endless wanderer. Truth, every single item reminds of dreamy holiday destinations, pearl white beaches and hidden, undiscovered shores. Can you see why I like it so much? I’ll warn you, readers, you’ll miss travelling even more when seeing these beautiful collections and the brand’s picture perfect look books!
A Perfect Nomad wants to make an impact as a business by partnering with the women’s empowerment charity. They aim to transform the lives of rural India’s girls and their families. No less than 10% of the profit from each item they sell goes towards setting up their very own learning centres in disadvantaged communities. They even opened their own school in Alwar, and hope to open more schools in the future to contribute to women’s education.
Excess Only
The reason this brand came into my radar is because one of my style icons, Mara Lafontan, models for it. Founder Viktoria de Chevron Villette describes the Excess Only style as a mixture between the classic Parisian and the modern Scandinavian style. We all know that les françaises know how to do fashion, and the people behind this label clearly know this too. Last year, they had a collaboration with influencer Parisian Vibe, an Instagram account which features Parisian style icons’ pictures. Apart from a selection of lush, effortless silk dreses, they also offer romantic, playful linen dresses as well as chic blazers and cool leather jackets to create that perfect je ne sais quoi-look.
“Our wardrobes have become disposable
and our consumption is wasteful”
Excess Only want to fight excessive stock and wastage to reach a more sustainable fashion future. Describing themselves as “modern day treasure hunters,” they source excess fabrics from Europe’s top brands and warehouses, and transform them into beautiful, one of a kind pieces. By doing so, they want to make quality accessible again and minimise their carbon footprint. I like how every piece of clothing they make is part of a limited edition, as the amount of clothes they produce depends on the size of the roll they’ve bought. They even offer you some information about where they found the roll and who made it, which makes purchasing one of their beautiful satin dresses extra special!
Beulah
Located in the beautiful and sophisticated area of Belgravia in London, Beulah offers timeless, feminine collections whilst also doing everything they can to protect our planet and empower vulnerable women across the globe. I’m in love with their Spring 2020 collection, which includes silk dresses in floral patterns and a lot of balloon sleeves. Their “Jacinda Blue Dallia Dress”, for instance, reminds of idyllic sceneries and makes you want to organise an afternoon tea party just so you have an excuse to wear it.
Their motto being “Fighting Slavery through Fashion”, it is clear that empowerment is at the heart of everything Beulah do. After having spent two months working in a rehabilitation centre in Delhi for women who had been rescued from the sex trade, founders Natasha and Lavinia knew they wanted to make a change. With their luxury ethical womenswear brand Beulah, they fight modern slavery, abuse and exploitation. 10% of all profits are invested into projects supporting vulnerable women!
I look forward to sharing more articles like this one with you. A list of my favourite sustainable fashion bloggers, or some tips for creating a capsule wardrobe and decluttering your closet, perhaps?
See you in my next blog post!
love, Chloé
Woo such an interesting read 🙂 xx
Thank you! Glad you like it 😉
Hey! I just love this idea, I’m also trying to be more ethical with clothing choices and support sustainable fashion brands – Beulah is one of my new found favourites!